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12.1 Brand Development

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Brand development At the end of the day, i come up with two version of the brand. Birds in the nest meaning the project proves a place for international students to stay. With the spots on the nest, it means that this nest is also a network for birds(international students)to come. The three spots also can suggest the three different universities in Wellington (the potential clients: Massey university, Victoria university and Otago university), as this project is supposed to connect students from different colleges. Originally, the branch on the nest is a sharp of letter "Y", it suggests that the network is formed by youth.

Week 12.1 Feedback

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1.About the posters: Just be careful about the green color on the left, it looks a bit like app about environment. There are too much elements on the second poster (too many things is happening) and the photo does not fit the content (The QR code might not be necessary and the photo could be just people holding a photo). The Nest and Bird is riligious(like something about Christian). 2.The Event: The pattern on the first photo does not speak what the event is about. 3.The app: To show the concept, it is better to show the pages that is useful rather than all the page. The app icon is unnecessary. It is better to show the app on a real photo to see whether it works (At least one page). The text on the community page looks too small. 4. Apart from all of that above, there could be one page about the brand design. My tutor suggests that the logo looks like an empty nest now and it needs birds to show it is a bird's nest. I also tell him the concept that the nes...

Week 11-12 detailed adjustment

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Poster App: Icon Sign in home page Sign in page

Week11-12 development

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Poster development: Bird's Nest on the Massey website

Week 11.2 feedback&development

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From the feedback: 1. I need to really think about what i am going to talk on the presentation. 2. The color might be too dark. The green color on the poster does not fit. 3. The app page needs to be further designed. 4. The shadow effect of the text on the logo is not necessary Questions: What is my project? What is the issues? Three touch points? Five way of well being? development of the app page Reprinting the posters with CMYK setting

Week 11.1

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From the feedback of my tutor I need to gather my designs to come up with a clear journey. The designs i develop so far: Posters Event