Brand development At the end of the day, i come up with two version of the brand. Birds in the nest meaning the project proves a place for international students to stay. With the spots on the nest, it means that this nest is also a network for birds(international students)to come. The three spots also can suggest the three different universities in Wellington (the potential clients: Massey university, Victoria university and Otago university), as this project is supposed to connect students from different colleges. Originally, the branch on the nest is a sharp of letter "Y", it suggests that the network is formed by youth.