12.1 Brand Development

Brand development












At the end of the day, i come up with two version of the brand.

Birds in the nest meaning the project proves a place for international students to stay.




With the spots on the nest, it means that this nest is also a network for birds(international students)to come.
The three spots also can suggest the three different universities in Wellington (the potential clients: Massey university, Victoria university and Otago university), as this project is supposed to connect students from different colleges.
Originally, the branch on the nest is a sharp of letter "Y", it suggests that the network is formed by youth.








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